I decided quite early on in the project that the promo was going to involve a fair bit of postproduction, as a result, much of my time was invested in manipulating video in experiment ways using both digital and analogue means. This allowed me to create a system and style that would hopefully reflect in my work to make it stand out.
Now that I had decent footage to work with, it was time to put all my research and development to use. Here's a taste of what I came up with.
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Through methods of distortion I use along with the minimal light I have chosen to give the promo a sinister tone. This is largely due to the nature of the track, consisting of multiple layers of sound, echo-like lyrics are present throughout it giving it a creepy feeling. However the video also embraces the dance music roots of the track.
There is not one video filter being used. All the distortion seen in the video is 100% authentic, taken directly from the source using a device called a canopus box. This little gem enabled me to pipe the VHS signal directly into my computer.
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Above is what I have been living and dreaming for the last 2-3 weeks. Through this set up I was able to manipulate footage in all kinds of ways to get a whole spectrum of distortion. This idea of controlled distortion comes from the music.
